Enjoy cherry blossom viewing all day long! The public space of "BEB Kusatsu" is now surrounded by flowers in the new "BEB Flower Terrace"!
"More than a izakaya, less than a travel experience — a hotel where everyone can relax together" is the concept of "BEB5 Karuizawa by Hoshino Resorts (Beb)." From March 1, 2026, to May 31, 2026, enjoy unlimited cherry blossom viewing 24 hours a day! A new space called "BEB Flower Terrace," where public areas are surrounded by flowers, will be introduced. To deliver the joy of spring in Karuizawa, the 24-hour accessible public space "TAMARIBA" will become a photogenic space decorated with colorful flowers. Furthermore, "Forever Fresh Mural Flower Making," which allows you to take home memories of your trip, and "Flower Muffins" that express flower petals using red bean paste art, will also be introduced. This is an event that lets you fully enjoy spring in Karuizawa.
Background
Because of its unique highland climate, Karuizawa experiences a special season when flowers bloom all at once as spring arrives, making the entire town vibrant and lively. Because this period is limited, its beauty and joy are particularly impressive. Along with the garden culture that has been nurtured since the Meiji era, it has attracted many people. With the desire to let more people experience and enjoy the unique spring charm of Karuizawa up close and for a longer time, this event was planned.
【Feature 1】Public space TAMARIBA is a photogenic space colored with flowers
The "Flower Terrace," decorated with colorful flowers, has newly opened in the public space "TAMARIBA." By using various colored flowers that evoke the gardens of Karuizawa, it creates a vibrant and bright space where you want to take photos no matter which part you capture. As a 24-hour public space, you can enjoy it anytime, whether having breakfast, spreading out takeout food, or enjoying drinks at night. Additionally, an aroma diffuser inspired by a flower garden has been installed inside the building, creating an environment where you can feel the arrival of spring through both visual and olfactory senses.
Location: Public Space "TAMARIBA (TAMARIBA)"
Time: 24 hours
[Feature 2] Bring back memories of your trip! Experience "Moor Flower" making that never fades away.
As an experience that allows you to shape and take home memories of your trip, we have prepared "Mylar Flower Making," where colorful mylar is used. Simply twisting or bundling the mylar allows you to easily create cute flowers, making it enjoyable even for first-timers. The finished mylar flowers can be displayed at home or given as a gift to someone special, serving as an item to long enjoy the memories of your trip.
Price: 500 yen
Time: 11:00 ~ 22:00
[Feature 3] "Flower Muffin" that adds color to spring café time, blooming with flowers
At BEB CAFE, we sell original "Flower Muffins" that are visually stunning. Each muffin is carefully decorated with flowers made from sweet red bean paste in soft pink and yellow hues, creating an appearance as if flowers are blooming. Enjoy a spring-like cafe time at TAMARIBA, surrounded by flowers, paired with coffee or green tea.
Location: BEB Cafe
Price: 500 yen per item
Time: 3:00 PM ~ 10:00 PM
About "BEB Flower Terrace"
Period: March 1 (Sun) ~ May 31 (Sun) 2026Location: Public Space "TAMARIBA"
Price: [Mall Flower Making] 500 yen [Flower Muffin] 500 yen
Time: [Mall Flower Making] 11:00 AM - 10:00 PM [Flower Muffin] 3:00 PM - 10:00 PM
Target: Guests
About "BEB5 Karuizawa by Hoshino Resorts"
A hotel designed for the younger generation, with the concept of "More than a izakaya, less than a resort—relaxing together in a hotel." Its symbol is the 24-hour public space "TAMARIBA (Tamariba)." Located at the entrance of the Karuizawa Seino area, it offers shopping, hot springs, and dining within walking distance.
Location: Higashi-Karuizawa-cho, Nagano Prefecture
Phone: 050-3134-8094 (Hoshino Resorts Reservation Center)
Number of guest rooms: 73 rooms / Check-in at 15:00, Check-out at 11:00
Rate: 9,000 yen per night (per person when two people share a room, including tax, excluding meals)
Access: 15 minutes by taxi or Seibu Bus from JR Karuizawa Station
What is "BEB (Bebu)"?
The concept is "a hotel more casual than a izakaya, more relaxed than a trip, where everyone can spend time freely." More pleasant than a regular drinking session with the same group. More casual than traveling. With guest rooms and lounges full of playful charm, and a 24-hour café. Bringing your own food and drinks is recommended; breakfast and late check-out are okay. It caters to your "outings" according to your mood of the day.
※If a price is displayed in the article, it is inclusive of tax unless otherwise noted. It may differ from the displayed price depending on the product or service, as some may be subject to a reduced tax rate.
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